Voice of customer research

This is a copywriter's best kept secret. Getting good gossip from your customers allows you to get inside their decision making triggers, so you can sprinkle it all over your sales copy and persuade new prospects.

raving testimonials

Those transformative blurbs don't come out of nowhere. You gotta ask! With this form, your clients have it easier than ever to pour out their gushy, gushy hearts. 

eye-popping case studies

With good gossip in hand, you can start writing case studies about the incredible before and after they've experienced with you. Scientists want you to think it's science… But it's really good ol' gossip.